The Chosen Path


Two roads diverged in a yellow wood, And sorry I could not travel both

And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth;

Then took the other, as just as fair…

I shall be telling this with a sigh Somewhere ages and ages hence:

Two roads diverged in a wood, and I— I took the one less traveled by,

And that has made all the difference.

by Robert Frost

Twenty years ago a young man was deftly ascending the nearly impenetrable Wall Street.   Even as he rose, his dreams would not let him rest upon his laurels.

Since he was a toddler, he had wanted to start and preside over a business.  The advent of the internet brought him an epiphany: ‘An online bookstore could reach the world.’ As he traveled down the road of success he came to an important fork.  He could continue upon his current path on Wall Street or he could veer off and start his own business.

The first was nearly a guarantee to a respectable life of wealth and early retirement.  The second was risky but it was a chance to fulfill a dream.

How do you make a decision that impacts on your life?  The speaker in Frost’s poem is regretful that he can’t travel both. After all, the paths are pretty much equal.

So, how do you choose?

Jeff Bezo explained to Fortune Magazine how he made the decision to leave his lucrative Wall Street job to take a gamble on the online bookstore that became the multi-billion dollar giant, Amazon. “I imagined myself at the age of eighty and asked myself a single question. ‘Which of these options would I most regret NOT choosing?’  For me, that was following my dream of starting my own company.”

Jeff Bezo is not close to approaching eighty years-old but it’s probably pretty safe to say that he doesn’t regret the choice.  Yes, Bezo is a remarkable story. The reality is that few will do as he did– what like four out of the four hundred million?

So what about us?

Is the value of a dream determined by money?  For that matter, is a dream confined to a business venture? We face decisions involving people, places, and so many things.

What decisions are you facing? 

We would love to sit down with you at Tabanero’s, light up a fine hand-made cigar, and share possibilities together.

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